Tuesday, March 29, 2011

The Case for Nudge Analytics (EDUCAUSE Quarterly) | EDUCAUSE

Of interest and note.

The Case for Nudge Analytics (EDUCAUSE Quarterly) | EDUCAUSE

"As we see more independent, working, and older students in higher education (see Greater Expectations), we propose that today's learners might not need nurturing — they might just need a nudge. Nudge analytics, or machine recommendations based on patterns found in the data, might be a better way of reaching these students: a personalized digital nudge to study, to come to class, to read the chapter assigned, to submit the assignment due tomorrow. Based on the machine's ability to find success patterns in the data, students could receive reminders in the form of a simple, objective, nonintrusive nudge. An automatically generated message could point out that "Based on historical data for this point in the semester, 80 percent of students who log in as infrequently as you (1.3 times per week) seldom complete with better than a D, and 60 percent fail. You can improve your projected grade by 24 percent by logging in every 3 days with time on task greater than 2 hours." Never has it been easier to use analytics in proactive outreach to influence and encourage behavior associated with persistence."

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