Cal State Online - is this where we are all going?

Cal State's plan for online is drawing praise and criticism.  It's quite an interesting proposition and should serve as a great experiment to see if this is the direction in which all large states and entitities should be headed.  I was struck, though, by the following statement.  It occurs to me that this effort to "create a standardized, centralized, comprehensive business, marketing
and outreach support structure for all aspects of online program
delivery" should be standard operating procedure for any distance education deployment.

California State rolls out plan for centralized online learning portal | Inside Higher Ed

The goal of Cal State Online is to create a standardized, centralized, comprehensive business, marketing and outreach support structure for all aspects of online program delivery for the Cal State University System,” says the draft RFP. In the open letter, the executive director offers assurances that “participation is optional” for each of the system’s nearly two dozen campuses, “all programs participating in Cal State Online are subject to the same approval processes as an on-campus program,” and “online courses will meet or exceed the quality standards of CSU face-to-face courses.”